Lucozade Ribena Suntory

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BT Cloud Contact platform continuity hits the spot for the new Lucozade Ribena Suntory business

Cloud-based solution assures service standards


When Japanese food and beverage giant Suntory acquired the Lucozade and Ribena soft drink brands from GlaxoSmithKline (GSK) it created a new business: Lucozade Ribena Suntory Ltd. Keen to minimise disruption and maintain service to customers in 31 markets worldwide, it had to lift and shift as many operations as possible.

One such challenge fell to consumer care manager Michelle Soester, who supervised the GSK customer contact centre which ran on BT Cloud Contact. Acting smartly, Michelle retained that virtual contact centre platform and, with the help of BT, devised a hitch-free transition plan.


BannerRetaining the familiar BT Cloud Contact platform made perfect business sense. It works well and it’s flexible and cost effective. Moreover, we understand it and it does everything we need it to do.” 
– Michelle Soester, Consumer Care Manager, Lucozade Ribena Suntory

Fast facts


  • Lucozade Ribena Suntory formed by acquisition from GlaxoSmithKline
  • Essential to maintain service to existing customers in 31 markets
  • Retaining BT Cloud Contact helped minimise disruption
  • BT developed a transition plan to safeguard business continuity
  • Pay-as-you-go solution established without significant up-front investment
  • The transition went without a hitch


Pay-as-you-go, onmi-channel cloud contact centre


BT Cloud Contact is a hosted, virtual solution capable of supporting over 1,000 agents. Offering multimedia capability it can blend incoming calls with email, web chat, co-browsing, and call-back requests in a universal queue.


Run your contact centre from almost anywhere


A cloud-based virtual contact centre platform offers flexibility and agility advantages over more conventional systems. All that’s required is for a contact centre agent to have access to a telephone line and an internet connection, meaning agents can work from almost anywhere.


How to make geography history


Make it easy for customers to get in touch regardless of their location with BT Inbound Contact . Phone numbers stay with you for as long as you want them or as you grow. Advanced call identification and routing features help customers get through to the right person.


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