L’Oréal: Imagination is the only limit to what’s possible with unified comms

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The beauty of collaborative working blossoms with business and sustainability benefits for L’Oréal

L’Oréal takes telepresence to its heart

For L’Oréal, beauty has always expressed itself not only through its products but also the timeless elegance of its organization. Handed the baton, the challenge for Olivier Dersch, Group CTO, was to maintain that tradition by keeping the company at the forefront of globalized business practice.

In choosing BT to implement and manage video conferencing facilities across three continents, Olivier has created an environment to get things done more efficiently – the collaboration platform offering a credible alternative to travel. And L’Oréal people everywhere will soon benefit as it becomes part of the company’s mobility strategy too.

Olivier Dersch, Group CTO, L’OréalThe fantastic level of user adoption and enthusiasm for these new tools is firing our imaginations as to what else might be possible.” 
- Olivier Dersch, Chief Technology Officer, Groupe L’Oréal

L’Oréal takes telepresence to its heart


Olivier Dersch, Chief Technology Officer at L’Oréal, shows how BT video conferencing helps the cosmetics giant adopt collaborative, sustainable working methods worldwide.

Fast facts


  • The world leader in cosmetics needs the best performing and most advanced collaborative working tools
  • The BT solution covers 50 HD video conferencing rooms and 12 HD telepresence rooms
  • A BT managed service includes installation of Cisco technology, ongoing support and a concierge desk
  • Collaboration is improving efficiency and supports L’Oréal‘s social and environmental policy


Conferencing and collaboration


Effective business collaboration with colleagues, customers and suppliers is critical in today’s dynamic and dispersed environment. With its R&D teams working across America, Europe and Asia-Pacific, L’Oréal neededcollaboration technology that would provide a credible alternative to travel.


Clear accountability


Having standardised and fully interoperable unified communications and collaboration facilities worldwide was very important for L’Oréal. To minimise technology risk the company decided on a strategy to mandate BT with the responsibility to manage the service implementation and operations from end-to-end.


BT One: Communications that unify


BT offers a wide range of conferencing and collaboration solutions to support your unified communications strategy and make your organisation more efficient.

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L’Oréal case study

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